How does TIME factor in investment decisions?

Time! One of the most important four letter words for humans! 

Today, I want to introduce you to 2 very simple but extremely time related questions I ask myself before I make any investment. And they are super easy questions!

Question 1: Am I willing to hold this investment / company for at least 10 years?

Well, if you are not willing to hold it for at least 10 years, you shouldn't be holding it for even 10 minutes!  

Implicit in this question is that:
- It is high quality
- It is something that will resonate with your values
- It is simple enough for you to understand

Question 2: Will it likely double in 5 years?

Why 5? Because based on the rule of 72, 5 years will imply a compound annual rate of return of about 15%. That's my criteria, maybe you have another.

Implicit in this question:
- You are buying at a good price
- Either the company is Deep Value, or can Compound its way to 15% per year

So, 2 very simple time-related questions. It's time to start searching!