Investing in the Past Tense or Present Tense?
Done well, or Doing well?
It is easy to get excited about how a company has done well and therefore chase winners. Indeed, good historical financial results will form the basis for shortlisting what could be a great company.
Good results show a company has DONE well. Its moat tells you whether it will continue DOING well.
Of course, the above only answers the 1st of 2 questions I always ask. WHAT to invest in. There is still the PRICE to pay (ie valuation).
Are you living in the PAST TENSE, or investing in the FUTURE TENSE?

Article by Joshua Fong, CFA
Published 30 Sep 2022